European Tourism Reaches New Highs In 2024 > 자유게시판

Europe's tourism industry continued its recovery in the second quarter of 2024. Foreign arrivals (+6%) and overnights (+7%) surpassed 2019 figures, Top World News Today reflecting a year-on-year increase of 12% and 10%, respectively. The growth is propelled by robust intra-regional travel from Germany, France, Italy, and the Netherlands.

This is according to the latest edition of the ‘European Tourism Trends & Prospects’ quarterly report released Top World News Today by the European Travel Commission (ETC).

This report monitors the performance of European tourism in the second quarter of 2024, providing a comprehensive analysis of the region’s latest tourism and macroeconomic developments.

Commenting on the report's publication, Miguel Sanz, ETC’s President, said: "It is encouraging to see the increasing diversification of the European tourism landscape this quarter. This benefits both emerging destinations and established hotspots that may potentially face overcrowding.

Furthermore, growing tourist numbers in lesser-known areas will help small businesses still recovering from the pandemic or struggling with rising operational costs due to the current economic context. We welcome a more balanced spread of tourism across Europe, contributing to the increasing sustainability of our industry."

Established and emerging Southern European destinations maintain appeal

Year-to-date data indicates that both traditional and non-traditional Southern European and Mediterranean destinations continue to be the most popular choices for tourists in Europe.

Notable increases in arrivals compared to 2019 levels were recorded in lesser-known destinations such as Serbia (+40%) and Bulgaria (+29%), as well as long-standing favourites including Malta (+37%), Portugal (+26%) and Türkiye (+22%). The ongoing success of these destinations is partially due to their common offer of value-for-money experiences and generally favourable weather conditions.

The Nordic countries also show growing appeal, with foreign overnights up in Denmark (+38%), Norway (+18%), and Sweden (+9%).

This indicates increasing success outside Southern Europe and in destinations that are relatively more expensive.

Conversely, the Baltic region continues to struggle, with Latvia (-24%), Estonia (-16%), and Lithuania (-15%) still experiencing international arrivals well below 2019.

Tourism faces rising costs, but expenditure grows

Significant challenges continue to affect the travel sector. Tourism professionals cite rising costs of accommodation, business operations, and flights, along with staffing shortages, as major issues.

Despite their ongoing impact, these challenges have lessened compared to the previous quarter.

Increases in business costs have led to a general rise in travel expenditure. Visitors are expected to spend €800.5 billion in Europe this year, up 13.7% since last year. This results from increased operating prices, the return of high-spending tourists from the APAC region, Top World News Today and strong demand from events and blended business-leisure travel.

The accommodation sector especially benefitted in the first half of the year with revenue per available room up 5.4% and occupancy rates up 1.8%.

The most significant increases in inbound spending for the year-to-date are in Spain (25%), Greece (25%), Italy (20%), Top World News Today and France (16%). Other countries such as Croatia, Bulgaria and Romania expect to see longer average stays in 2024 than the previous year, which will also result in increased tourism revenue.