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Websites with stale content material don't provide any helpful information to customers. Algorithms are built to favour web sites with recent content. When search engine crawl web site to start with it seeks for robots.txt instruction to find out what pages are allowed or disallowed for crawling. It helps search engine to crawl the web pages and index them. There are a lot more things that it's best seo company to study Seo and net design. Gossip Web Design is a web design firm in Australia that helps business homeowners and entrepreneurs build their dream website. Optimising your website for a keyword is crucial to inform search engines like google and yahoo of your website's relevance to a search time period. The various search engines don’t very like JavaScript (or Flash or FRAMES) - so reduce its use. Use high-high quality, excessive-distinction photos that have a 16:9 side ratio. Let the search engine know what the pictures are all about. The pictures cannot be left clean.