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The $2 Billion Gamble: Meet the Leaders Reshaping Nigeria's Betting In…

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Dulcie Winstead
2024-11-24 09:57 151 0

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Meet CEOs/MDs of companies behind Nigeria's $2 billion Sports wagering industry.



Gambling has progressed considerably in Nigeria from standard types like pool staking and Baba Ijebu to a successful sports betting wagering industry. Historically connected to European football leagues, pool staking was a typical sight at motor parks and kiosks, where enthusiasts would wager as little as N50-N200 on matches.

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Gradually, with increased internet gain access to came virtual sports betting, sports betting which parallels worldwide patterns. The sports betting market is valued at $89.91 billion in 2023 and is forecasted to almost double to $182.02 billion by 2030.


Despite economic difficulties such as inflation, Nigeria's sports betting wagering sector has actually thrived, attracting millions, particularly among the younger market dealing with high unemployment rates.


Reports show that around 60 million Nigerians aged 18-40 actively engage in sports betting wagering, driving an industry that produces an approximated yearly income of N730 billion. The federal government has not gone unnoticed by this development, which is thinking about regulatory steps like import tax responsibilities and VAT boosts to manage the sector.


The National Lottery Act of 2005 recognized regulatory bodies like the National Lottery Regulatory Commission to guarantee reasonable operations regardless of obstacles in enforcement. Problems such as inadequate age confirmation and advertising rule breaches reveal market regulative gaps.


Regardless of these difficulties, sports betting wagering business continue to grow through reliable company models and aggressive marketing methods, leveraging the creator influencer industry.


These efforts have actually contributed to Nigeria's robust $2 billion gaming sector, sports betting with CEOs playing important roles in broadening audience reach and driving industry development. Here are the CEOs of leading sports betting wagering business who have considerably contributed to Nigeria's $2 billion sports betting empire through their extensive audience reach.



Constable Olaniyan - CEO Surebet247


Sheriff Olaniyan is the CEO of Surebet247, a sports betting book company he co-founded with Badmos Olasupo in 2011. His varied profession spans various functions in the video gaming and sports betting entertainment industry, consisting of working at among the United Kingdom's largest video gaming centres, The Palace Bingo Club, sports betting where he acted as the Lead Engineer in a Bingo and Bowling Club.


Olaniyan holds a BSc in Geography from the University of Ilorin and a Master's in Geographical Information Systems from the University of Glamorgan, Wales. Surebet247, founded in August 2011, has turned into a leading e-commerce business in the sports betting and video gaming sector, running through online, mobile, and retail channels. The business was incorporated in Nigeria on November 7, 2006, and has considering that broadened its presence, attaining over 5,000 downloads on the Google Play Store.


Sam Sadi - CEO Livescorebet


Sam Sadi has more than 25 years of experience in sports betting brands and sports betting media. In 2019, he became the CEO of LiveScore Group, a totally incorporated community that integrates pertinent sports betting material, engaging functions, and a first-rate sportsbook.


Since taking the helm prior to the pandemic, Sam has driven considerable growth for LiveScore Group. The company's worker headcount has increased by 29%, and yearly earnings has actually risen from around ₤ 10 million to over ₤ 80 million.


Sam's management and tactical vision have propelled LiveScore Group's success and helped form the market's instructions. LiveScoreBet has achieved major user engagement, with over 100,000 downloads on the Google Play Store.


Anthony Werkman - CEO of Betway Group


Anthony Werkman was designated CEO of Betway in November 2017, sports betting having previously worked as the business's Marketing and Operations Director given that 2015. He signed up with Betway in 2013 and has been in the online video gaming industry considering that 2000, holding numerous successful roles, consisting of General Manager of a data analytics group and Director of a digital marketing firm.


Under Werkman's management, Betway has actually continued to grow its market existence and boost its offerings. The company's app has actually garnered considerable user engagement, with over 100,000 downloads on the Google Play Store.


Damilare Alabi, Co-Founder, Managing Director NairaBET


Damilare Alabi has differentiated herself as a senior executive with a performance history of changing start-ups into institutionalized services. Her expertise covers the gaming, real estate, sports betting and credit loaning markets, where he has established himself as a strategic and operational leader.


Damilare has contributed in NairaBET's success for over 14 years. Since June 2019, she has functioned as Managing Director and has supervised the business's growth and operations in Lagos, Nigeria.


Before this, she was the Chief Operating Officer from 2010 to June 2019, sports betting essential in the company's operational strategies and market growth.

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She established DearDammy Women's Initiative (DDWIN), a non-profit company empowering women-owned services. DDWIN supplies frHer instructional background includes a Bachelor's degree in Geology/Earth Science from the University of Ibadan, sports betting completed in 2005.


Akin Alabi, the creator of NairaBET.com, Nigeria's pioneering sports betting bookmaking business, established business in 2009. While NairaBET was not the first sports betting wagering platform in Nigeria, sports betting it was the first to introduce a completely practical site, setting a standard in the industry.


Femi Babalola- General Manager of 1Xbet Nigeria Limited


Femi Babalola is the Managing Director of 1XBET Nigeria Limited, sports betting a franchise of the international sports betting wagering business based in Cyprus. 1XBET, founded in 2007 by the late Sergey Karshkov, has actually developed itself as one of the largest bookies in Europe and the world. The business runs in more than 50 nations, including Nigeria, sports betting where it is fully accredited.


Under Babalola's management, 1XBET Nigeria has actually expanded its footprint in the competitive Nigerian sports betting wagering market, offering a wide variety of wagering options and an user-friendly platform. The 1XBET app has over 500,000 downloads on the Play Store.


Gossy Ukanwoke - CEO of Betking Nigeria


Gossy Ukanwoke is the CEO of BetKing, Managing Director of KingMakers, and Chairman of Vend Capital. In addition to leading these endeavors, Ukanwoke has teamed up with African socio-economic institutions and federal governments to create developmental policies focused on empowering youths. In 2015, Ernst & & Young honoured him as the Winner of the Accelerating Category-- World Entrepreneur of the Year.


BetKing, established and introduced in Nigeria on February 22, 2018, by Byron Petzer and Adekunle Adeniji, runs under the brand name of Lake Ventures Ltd. This pan-African sports betting and sports betting entertainment business has rapidly grown its existence in Nigeria, with outlets in major cities and over 500,000 downloads on the Google Play Store.


In 2020, BetKing participated in a collaboration with the Lagos Employment Trust Fund, developing over 100,000 tasks, the variety of which is increasing each year. In the same year, MultiChoice broadcaster purchased a 20% stake in BetKing, which was increased to 49% in 2021.


Denise Coates - CEO Bet 365


Denise Coates is a British billionaire businesswoman, the founder, bulk investor, and joint Chief Executive of Bet365, an online sports betting company she developed in 2000. Bet365.com was released in 2001 as an online sports betting website and sports betting has actually considering that become among the world's largest online sports betting companies.


By 2016, Bet365 generated $2 billion in incomes and assisted in $45 billion in annual bets. The business also holds a bulk stake in Stoke City Football Club. Bet365 has actually garnered significant user engagement, with over 1 million downloads on the Google Play Store.


Ayo Ojuroye - CEO/Cofounder Bet9ja


Ayo Ojuroye is the CEO and co-founder of Bet9ja, a leading sports betting wagering company in Nigeria, developed along with business person Kunle Soname, who also owns Portuguese club CD Feirense and Nigerian club Remo Stars.


Ojuroye is also the Chairman of Mango Asset Management, an independent Nigerian asset management company that generates financial investment returns and offers distinct investment insights and options to both private and institutional customers.


Founded in 2012 under KC Gaming Networks, Bet9ja has actually rapidly grown in appeal, with over 1 million downloads on the Google Play Store. Under Ojuroye's management, Bet9ja has become a significant player in the Nigerian sports betting wagering industry.


Fikayo Ogunfuye - Country Director 22bet


Fikayo Ogunfuye is an experienced specialist in the sports betting industry. He has been serving as the Country Director for 22BET in Nigeria because June 2021. In this role, he has actually contributed to the business's growth through partnerships, company strategy, and brand-new organization development.


Fikayo's experience consists of functions such as Chief Operations Officer (West Africa) at 22BET, where he handled item development and consumer experience, and Country Manager at 22BET, focusing on marketing technique and spending plan management. Before 22BET, he led marketing efforts at LuckyBet.NG and held various digital marketing functions at Laclic Services and Betty Bingo.


His career began at Jumia Group, sports betting where he operated in SEO, CRM, and content management. Fikayo likewise functioned as a Human Resource Officer at SIFAX Group.


He holds a Bachelor of Technology (B.Tech.) in Management and Accounting from Ladoke Akintola University of Technology and sports betting a Master of Science (MS) in Business Administration, Management, and Operations from ESTG University in Cotonou, Benin Republic.


22Bet is an online gaming platform that provides sports betting, gambling establishment games, and sports betting live dealer games. It was launched in 2017 and is owned and operated by Marikit Holdings Ltd, a company signed up in Cyprus and a subsidiary of Orakum N.V.. They are also the owners of Betwinner and a chain of casinos worldwide.


Sudeep Ramnani-- CEO Sportybet Group


Sudeep Ramnani is the Founder and CEO of SportyBet, sports betting a business he developed in 2013.


SportyBet is a worldwide sports betting wagering and real-money gaming operator known for delivering an omni-channel entertainment experience in controlled emerging markets. Under Ramnani's management, SportyBet has actually ended up being a considerable gamer in the industry, with over 1 million downloads on the Google Play Store.


In addition to his role at SportyBet, Sudeep is an active investor in fintech and mobile payments and a strong advocate for the growing African internet ecosystem. His investments reflect his commitment to fostering innovation and advancement within the region.


On April 30, sports betting 2024, Sudeep Ramnani invested in Chowdeck, sports betting participating in a seed round valued at $2.5 million.


The company is set to disrupt the sports wagering market.



Sunbet Sporting International Limited has stated it is focused on changing how countless Africans engage with sports betting. In an over $1.5 billion annual, with double-digit growth forecast in the coming years, according to reports from the African Sports Betting Association and PwC, the company intends to take advantage of innovative technology and a dedication to responsible gambling to revolutionise the sector.


Backed by the monetary power of 4 prominent African billionaires, Sunbet, sports betting which will release in the first quarter of 2025, intends to be the continent's biggest and most ingenious sports betting platform.


At a press rundown, the company's spokesperson, Akin Babatunde, stated that the rise in Internet penetration, mobile use, and the continent's deep passion for sports betting, particularly football, has set the stage for Sunbet's ambitious entry. He included that the firm's robust sponsorship and professional group will allow it to scale and control the marketplace rapidly.



Islamic police raid betting stores in northern Nigeria



Islamic police in Nigeria's northern city of Kano have actually started closing down sports betting shops, which they state are running illegally.


"As you understand, wagering is forbidden in Islam," Mujahid Aminudeen, deputy chief of the Sharia police force, called the Hisbah, told the BBC.


Grievances from neighborhood leaders and moms and sports betting dads triggered the crackdown, sports betting stressed over the growing number of gambling addicts, he said.


On the first day of raids, 30 shops were closed in one suburb alone, and their owners were sent out home with a caution, the Sharia officer said.


But Mr Aminudeen warned that now that the general public understood that the Hisbah was clamping down on gaming, those flouting the rules would be detained.


Kano city is the capital of Kano state, which has a majority Muslim population and runs the Islamic legal system - Sharia - together with secular law.


Bookies and bars tend to be allowed to run in Kano's Christian neighbourhoods, though they too can face action if the Hisbah believes Muslims are frequenting them.


However, sports betting the existing crackdown is concentrated on Muslim areas of Kano, a sprawling city and the financial center of northern Nigeria.


sports betting wagering shops can be discovered all over the city. A lot of have television screens, and sports betting clients watch the result of global football matches or horse races on which they have staked money.


Mr Aminudeen said such bookies had been able to operate under the radar as they had actually opened under false pretences.


"They don't have licences to run as they were permitted to run video games centres, which they later on transformed to wagering stores," he said.


The sports betting wagering market has expanded dramatically across West Africa in recent years. The area is roughly divided in between a primarily Muslim north and a predominantly Christian south.


Lots of people go to bookmakers to enjoy the camaraderie of other bettors, though mobile apps are also popular for wagering on the result of events and sports betting groups.


Nigeria's crippling economic crisis has actually likewise implied people are willing to run the risk of a percentage in the hope of winning big.


However this had actually caused extensive dependency, and parents were even complaining that kids were dropping out of school to bet, Mr Aminudeen stated.


"These financial issues we are facing in Nigeria is God informing us to change our ways by stopping sins," he said.


The raids on Tuesday concentrated on Munjibir, considered a resort area in the northeast of the city-- visitors flock there at weekends.


"I am advising those running those wagering shops to either shut down or we'll arrest them and take them to [a Sharia] court," Mr Aminudeen stated.


It is unclear what penalty they would deal with - typically, such violations bring a fine.


Sharia was introduced in Kano in 2000 - as it remained in 11 other Muslim-majority northern states - and prostitution, gambling and sports betting the usage of alcohol were banned.

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